Depois de Tye Sheridan, Michael Shannon, Ethan Hawke, Ansel Elgort, Gary Oldman, Willem Dafoe, Jack O’Connell e Miles Teller, a PRADA recrutou Eddie RedMayne para ser o protagonista da Campanha Outono/Inverno 2016. O vencedor do Óscar foi fotografado por Craig McDean.
Diz a press release da marca: "The present moment presents itself as a theatre of history. Prada’s Fall/Winter 2016 Menswear campaign performs this idea in a suite of striking portrait allusions. One of contemporary cinema’s most celebrated actors Eddie Redmayne takes centre stage. Redmayne is no stranger to immersing himself in historically significant characters. His lead roles have won him Tony and Olivier awards for the play Red and an Oscar for The Theory of Everything. Following his Oscar-nominated role in The Danish Girl, later this year sees the anticipated release of JK Rowling’s Fantastic Beasts and Where to Find Them, in which Redmayne stars. Redmayne, here, assumes a number of roles hero, villain, revolutionary either against a neutral grey background, or a rich red split by a romanticist view of idealized nature. The poses are strident and statuesque. They echo the mannerisms of protagonists in great museum collections or epic literature, makers of history and cultural memory."